Ovvero quello che ho visto, sentito e, spero, imparato, in una giornata di lavoro.
A dire il vero le giornate sarebbero tre: vanno avanti fino a domani. Ma io più che il primo giorno non riuscivo a starci e ci mancava poco che mi baciassi i gomiti. Piutost che nient l'è mej piutost , diceva mia nonna. Saggezza meneghina. Comunque anche solo nella prima giornata di carne al fuoco ne è stata messa tanta, e cercare di condensarla in a post is not easy. Maybe I will post even more than one, and so escape the fear.
The first point of yesterday, is that finally I have not heard anyone from the book with the usual rigamarole of paper, ink smell, the rustle of paper. One step beyond. Even two goes. We say that the issue is not in dispute: there is a world that is going in a certain direction, as we face the change? how does the system? what is the point of sustainability? which business models possible?
Brutale, while the realism. What are we talking about? One thing that is worth the zerovirgolazeroqualchecosa of a market, much bigger, which is the book as a whole. And as that grows, there will be before it gets to a five, ten or twenty percent.
But how long will it take, will force many to change. Libraries? Sure. Although, mind you, the ebook is the first ecommerce put them into crisis. And this from now.
The paper book will disappear? Not a chance. And not only because it still remains an idea of \u200b\u200bkeeping possession and that it is impossible to scratch, but also because these are things from ereader ebook and strong readers. One who reads three books a year has no interest nor need to migrate to digital.
That said, we come to the vexed question. But what has to cost a digital book? Main. On this I agree all. Even dropping the issue of VAT, which on paper books is 4% and the ebook is 20, as equivalent to digital services, the result is that they cost less. And this even without the equally stale cabal that will circumvent the costs of printing, warehousing, transportation.
I liked the explanation of Zerbini Mauro, owner of IBS: "They cost less because the perceived value is lower. One would buy a book to keep it in a bookstore and maybe never leaf through it. But you do not buy an electronic book to keep it the reader. One buys it to read it. To eat. And now this idea of \u200b\u200bconsumption diminishes the perceived value of the eBook. And then, Let's face it all. Once the grandparents took their grandchildren in the basement and spent their books of their childhood. How many of the books we have in our homes come from these generational handrail. You see us in twenty years to pass your file to your grandchildren? ".
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